Krishna de Gruchy is the founder and CEO of Zero Point Creative Ltd, a London-based digital infrastructure and AI staffing consultancy built for modern UK businesses. With 30 years of senior operational experience across optical retail, eye surgery, private healthcare, cosmetic medicine, property compliance, and travel, Krishna brings large-scale operational discipline and practical technology adoption to every client engagement.
Three businesses. One operating model.
Krishna simultaneously serves as CEO of Zero Point Creative Ltd, CEO of NeedAnOptom.com — the UK’s specialist optical sector recruitment platform — and CEO of EPC Consultancy Ltd, a property compliance business serving landlords and letting agents across the UK.
All three run on the same AI staffing and automation stack that Zero Point Creative sells to its clients. That is not a coincidence. It is the proof of concept.
Career background
Krishna began his career in optical retail with Specsavers, joining when the business had approximately 100 UK stores and staying through its international expansion across 11 countries. He progressed to joint venture director at Fleet Specsavers Ltd and Fleet Visionplus Ltd before moving into clinical operations.
At Optical Express he held senior operational leadership roles across Central London, culminating in Senior General Manager at Bluewater — at the time the largest high-street eye surgery centre in Europe, with over 110 staff.
From there he served as Head of Operations and subsequently COO at The Westover Medical Group, before taking the CEO role at Cosmetic Medical Group and The Place Clinic in Holborn, EC1.
Travel industry management roles in Spain followed, working with EasyJet, Sembo, and Thomas Cook, before returning to the UK to build and lead EPC Consultancy Ltd. In summer 2024 he was appointed CEO of NeedAnOptom.com, and in 2025 founded Zero Point Creative Ltd.
What Krishna built Zero Point Creative to do
Most small and medium businesses in the UK are leaving significant operational capacity on the table — not because they lack ambition, but because they lack the digital infrastructure to run efficiently. Zero Point Creative exists to close that gap.
The business provides managed websites, SEO, AI staffing, automation, hosting, cybersecurity, and digital operations support — all delivered with 24/7 managed support and priced for the SMB market, starting from £29 per month.
Zero Point Creative sells what it runs on. Every service offered to clients is live inside Krishna’s own businesses. Clients get a team that has already solved the problems they are facing.
Get in touch
Start with a free two-minute digital scan at zeropointcreative.com/scan. To speak directly, email info@zeropointcreative.com or connect on LinkedIn.