Thirty years of running real operations. Now building digital ones.
I didn’t come to this from web design. I came to it from three decades of leading large, complex, customer-facing businesses — and learning what actually keeps them running.
A digital partner that thinks like an operator
Zero Point Creative builds and manages the digital infrastructure that growing businesses depend on — websites, hosting, SEO, AI staffing, and the day-to-day operations that hold it all together.
Most agencies hand you a website and disappear. We don’t. Every service we offer is built around a simple belief: a website isn’t a one-off project, it’s a living part of your operation that needs the same ongoing care as any other critical system. That’s why everything we do comes with managed support as standard — because I’ve spent my whole career learning that the build is the easy part. It’s what happens after launch that decides whether a business grows or stalls.
We work with beauty and wellness businesses, trades and property service providers, and early-stage startups — the kind of ambitious operators who need their digital presence to just work, so they can get on with running their business.
Krishna de Gruchy — Founder, Zero Point Creative Ltd
Why I started Zero Point Creative
I’m Krishna de Gruchy. I’ve spent the last thirty years running operations across optical retail, eye surgery, private healthcare, cosmetic medicine, and travel — usually with large teams, demanding customers, and very little room for things to go wrong.
I started out with Specsavers, where I spent nine years — first as a UK Manager and then as a joint venture partner. I joined when the business was a fraction of the size it is today, and I learned, at first hand, what it takes to scale something while keeping the customer experience consistent. That partnership model taught me how ownership, accountability and operational discipline come together — lessons I’ve carried into everything since.
From there I moved to Optical Express, running their Central London operations before becoming Senior General Manager of the Bluewater centre — at the time, the largest high-street eye surgery centre in Europe, with more than 110 staff under one roof. Running a clinical environment at that scale, where precision and patient care are non-negotiable, changes how you think about systems. Nothing can be left to chance. Everything needs a process, a backup, and someone accountable for it.
I then became Head of Operations and later Chief Operating Officer at Westover Medical Group, working in general practice where operational excellence and risk management aren’t buzzwords — they’re patient safety. After that, I took on the CEO role at the Cosmetic Medical Group and The Place Clinic on Ely Place in Holborn, leading a private medical business through growth and change.
Later, my work took me into the travel industry in Spain, in senior roles with EasyJet, Sembo, and Thomas Cook — a completely different sector, but the same fundamentals: high volume, demanding customers, tight margins, and the constant pressure to do more with less.
Today, I hold three roles in parallel: CEO of EPC Consultancy Ltd, CEO of NeedAnOptom.com — a recruitment platform built to shake up how the optical sector hires — and Founder of Zero Point Creative.
Running three businesses simultaneously isn’t something I’d have attempted ten years ago. Today it’s possible because I apply the same AI staffing and workflow automation I build for clients directly inside my own operations. I rely on it heavily. AI handles the repeatable, time-consuming tasks across all three businesses — freeing me to focus on strategy, relationships, and the work that genuinely needs a human. When I recommend AI staffing to a client, I’m not theorising about the outcome. I’m describing something I depend on every single day.
That’s the difference. Most people selling AI automation have read about it. I’ve built it into the operating model of three businesses and I run on it. If it didn’t work, I’d know immediately — because I’d be the one drowning in the work it handles.
That’s the thread that ties it all together — and it’s exactly why I built Zero Point Creative. I kept watching good businesses get let down by the same thing: a digital presence that was launched once and then neglected. A website that broke quietly. Hosting nobody was watching. SEO that was promised and never delivered. The technology was treated like a project with an end date, when it should have been treated like an operation that never stops.
I started ZPC to bring an operator’s discipline to digital — change management, B2B and SaaS experience, and thirty years of running things that simply had to work. We don’t just build it. We run it with you.
Three decades, five industries, one constant
Joined when the business was a fraction of its current size. Progressed from UK Manager to JV partner, learning how to scale while protecting the customer experience.
Ran Central London operations, then led the Bluewater centre — the largest high-street eye surgery centre in Europe at the time, with 110+ staff.
Operational excellence and risk management in general practice, where process and accountability protect patient safety.
Led a private medical business at Ely Place, Holborn, through a period of growth and change.
High-volume, high-pressure travel operations in a new market — proving the fundamentals travel across any sector.
Leading a consultancy practice, applying three decades of operational and executive experience across sectors.
Leading a recruitment platform built to modernise hiring in the optical sector.
Bringing an operator’s discipline to digital — websites, SEO, AI staffing and managed operations for ambitious businesses.
Experience you can’t buy from a web agency
Operations, not just builds
I’ve run businesses with hundreds of staff where downtime wasn’t an option. I bring that same standard to your website and systems.
Change management
Thirty years of leading teams and businesses through growth, restructure and transformation — I understand that technology only works if people do.
B2B & SaaS fluency
From recruitment platforms to managed service models, I know how subscription and B2B businesses actually make and keep customers.
Cross-industry perspective
Optical, surgical, medical, cosmetic, travel — I’ve seen what works across sectors, and I bring the best of all of them to your business.
I run on the same AI staffing I build for clients
I currently lead three businesses simultaneously — EPC Consultancy Ltd, NeedAnOptom.com, and Zero Point Creative. That’s only possible because AI staffing and automation handle the operational workload across all three. I don’t just recommend it. I depend on it. When you work with ZPC on AI staffing, you’re working with someone who has deployed it under real pressure, across real businesses, and made it work.
Why everything we do is a care plan
In a clinic, you don’t treat a patient once and send them away forever. You build a relationship. You monitor. You catch problems early. You keep them well.
That’s exactly how I think about your digital presence. A website that launches perfectly and then drifts — outdated plugins, expired certificates, broken forms, slipping search rankings — is a website slowly failing in silence. The damage is rarely sudden. It’s the slow neglect that costs businesses customers.
So we don’t sell one-off builds and walk away. Every Zero Point Creative package is a care plan — ongoing, monitored, supported. We watch the things you shouldn’t have to think about, fix problems before they become visible, and keep your digital infrastructure healthy so it keeps working for you.
Client stories
Hear directly from Richard West on what it’s been like working with Zero Point Creative on the Bed Light & Beyond digital build.
★ Genuine, attributable client feedback
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Let’s build something that lasts
Whether you need a one-off fix or a fully managed digital operation, I’d like to help you move forward.