Zero Point Creative
Built to Care.
Run a clinic that’s profitable because of patient care, not despite it.
A free, practical playbook drawn from 30 years running optical retail, multi-site surgery centres and private healthcare clinics. Diary management, pricing that protects your margin, and the real 20-step framework used to hit 20% net profit.
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Eight chapters, two case studies, and a worksheet on every page worth filling in
The KISS Philosophy
Why the simplest version of any process is usually the one your team will actually follow under pressure, and three quick tests to apply it to your clinic.
20 Steps to 20% Net Profit
Pricing, cost control, conversion, diary utilisation and team performance, broken into five worksheet groups you fill in with your own numbers.
Real Case Studies
Including the audit that recovered £250,000 in missed fees, and the paper-trail failure that cost a business millions, plus what to do differently.
Found in six months of missed fees during a single audit across a private GP practice group. The book shows you how to build the same audit for your clinic, and what else to watch for.
Written by someone who has actually run the clinic floor
Krishna de Gruchy has spent three decades in optical and healthcare operations: from Specsavers retail management, to Senior General Manager at Europe’s largest high-street eye surgery centre, to CEO roles in private healthcare and cosmetic medicine.
Zero Point Creative now helps optical, ophthalmology, veterinary and GP clinics build the digital and operational backbone to grow without losing the personal touch that built them in the first place.
Get your free copy of Built to Care
Practical, worksheet-led, and built from real clinic experience. No fluff.
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