Bite-Size Digital Skills for Mid-Lifers
Get Online. Get Found.
Without the Overwhelm.
Three short courses. Fifteen lessons. Six minutes each. Built for business owners who feel left behind by the internet, not for tech experts.
Course 1
Get Found Online
How websites work, what Google looks for, and how to get your business in front of the right people.
Free Lesson
Lesson 1: Why You Need a Website
Why a Facebook page is not enough and what a website actually does for your business.
Lesson 2
What Makes a Website Actually Work
The three things every working website needs and a simple five-second test to check your own.
Lesson 3
Fix Your Google Listing in 15 Minutes
How to claim and complete your Google Business Profile.
Lesson 4
Words That Bring In Customers
Why plain English beats jargon and a simple formula for your website headline.
Lesson 5
Your 30-Day Action Plan
A four-week plan to put everything from Course 1 into action.
Course 2
Social Without the Stress
Pick one platform, post with a plan, and stop feeling guilty about the rest. Twenty minutes a week.
Lesson 1
Pick ONE Platform
Why you only need one platform and how to choose the right one.
Lesson 2
What to Post When You Do Not Know What to Post
Four content buckets that mean you never run out of ideas.
Lesson 3
20 Minutes a Week
How to batch your posts and run social media in twenty minutes a week.
Lesson 4
Turning Followers Into Enquiries
How replies and clear calls to action turn followers into bookings.
Lesson 5
Your 30-Day Social Plan
A four-week plan to go from overwhelmed to consistent.
Course 3
Marketing That Does Not Feel Like Selling
Email, reviews, referrals — without the cringe.
Lesson 1
Know Your Customer in One Sentence
A simple template that makes everything else easier.
Lesson 2
Emails People Actually Open
Subject lines that get opened and a structure that works every time.
Lesson 3
Getting Reviews Without Feeling Awkward
When to ask, what to say, and how to respond to negative feedback.
Lesson 4
Referrals Without Cringing
A simple script that never feels pushy.
Lesson 5
Your Final 30-Day Plan
The final lesson. A recap of all three courses and your marketing action plan.
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About Krishna
I have spent years helping businesses get their digital basics right. I built these courses because I kept meeting brilliant business owners who were stuck. Not because they were not capable. Because nobody had explained things simply.
Krishna de Gruchy
Founder, Zero Point Creative
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