SEO & Visibility Review
Wins & Bounces
An honest look at where the site is winning, where it’s bouncing, and exactly what we’re doing to climb the rankings.
StrongTechnical Foundations
GoodContent Volume
BuildingOn-Page SEO
EarlyAuthority & Links
The Wins
What the site already does well
For a site this young, the fundamentals are genuinely solid. These are the things working in our favour — the foundation we build everything else on.
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Clean technical foundations
Canonical tags, indexing directives, Open Graph and Twitter Card data, and analytics are all correctly in place. This is the plumbing search engines need — and many older, bigger sites still get it wrong.
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A real content engine
The blog is already publishing in-depth, genuinely useful articles on SEO, AI staffing, managed hosting and digital operations. Content is the single most important ranking factor in 2026, and we’re building a real library — not a thin placeholder.
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Clear structure & navigation
Services are logically organised, pricing is transparent, and the site is easy for both visitors and search crawlers to move through. Good architecture compounds over time.
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A genuine point of difference
The free AI-powered scan tool is something almost no competitor offers. It gives people a real reason to visit — and gives us a reason to start a conversation.
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Trust & compliance in place
Privacy, terms, cookie and accessibility policies are all published, and social channels are connected. These are quiet but important signals of a real, credible business.
The Bounces
Where we’re losing ground — and fixing it
Every one of these is fixable, and most are already on the workbench. This is where the next stage of visibility comes from.
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Page titles & descriptions aren’t working hard enough Priority
Right now the page titles and meta descriptions are generic — they don’t contain the phrases people actually type into Google. This is prime real estate being left blank.
Fixing now: Rewriting all key page titles and descriptions to lead with real search terms and a clear local signal.
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No structured data (schema) yet Priority
Search engines and AI answer boxes rely on schema markup to understand a business. Without it, we’re invisible to the rich results that now dominate search.
Fixing now: Adding Organisation, LocalBusiness, Service and FAQ schema across the site.
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Local SEO is untapped Priority
As a London-registered business, we should be appearing in local and “near me” searches — but there’s no Google Business Profile and no location-targeted pages yet.
Fixing now: Setting up Google Business Profile and building location-focused landing pages.
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Blog posts aren’t categorised High
Every article currently sits under “Uncategorized,” which tells Google nothing about how our expertise is organised. We’re missing the chance to build topical authority clusters.
Fixing now: Creating proper categories — SEO, AI & Automation, Managed Hosting, Web Design, Digital Operations — and re-filing every post.
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The founder story was missing High
Google rewards real, credible humans behind a business. With thirty years of senior operational leadership behind ZPC, not telling that story was a missed opportunity.
Fixed: Full founder profile and company philosophy now live on the About page.
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No FAQ content for AI search High
AI Overviews and “People Also Ask” boxes pull directly from clearly-structured questions and answers. Without FAQ sections, we can’t appear in them.
Fixing now: Adding FAQ sections with matching schema to service and pricing pages.
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Authority & backlinks are at the starting line High
As a new domain, the site has very few links pointing to it from other websites — and backlinks remain one of the top-three ranking factors. Great content can’t rank without authority behind it.
In progress: A steady, quality-first link strategy — directory listings, guest articles, and PR around the free scan tool.
The verdict
Strong bones. Now we build the muscle.
The honest summary: the site is built right. The technical foundation is clean, the content engine is running, and there’s a genuine point of difference in the free scan tool. That’s further ahead than most businesses at this stage.
What’s left is the work that turns a well-built site into a visible one — sharper on-page SEO, structured data, local presence, and a patient, quality-first push on authority. None of it is guesswork. It’s a clear, prioritised plan, and it’s already underway.
One thing worth saying plainly: the AI staffing and automation we offer clients isn’t something we’ve theorised about. Krishna currently runs three businesses in parallel — EPC Consultancy Ltd, NeedAnOptom.com, and Zero Point Creative — and relies heavily on AI staffing to make that operationally possible. We sell what we run on.